Customized furniture, integrated network marketing furniture customization and attention

At present, more and more custom home manufacturers are beginning to be optimistic about the benefits of online e-commerce. Many furniture manufacturers are striving to get the fresh cake of network marketing. Faced with a variety of online sales models, how do the custom furniture market respond to modern e-commerce models?

In fact, the mature foreign e-commerce operation model has given us a good reference. To customize the furniture industry to make a difference in the field of e-commerce, you must do the following three things:

First, integrity management:

At present, e-commerce in the United States is the fastest growing in the world, and its application fields and scale are far ahead of other countries. 90% of e-commerce websites in the world are in the United States, and 50% of e-commerce transactions occur in the United States. The e-commerce in the United States is a bottom-up, dominated by corporate self-discipline and market-driven, and the government adopts a model of laissez-faire development. The core of this model is integrity.

Furniture is a kind of commodity with high price and large length and long service life. It must be bought before you can choose it, but it can't be touched on the Internet. All information can only be learned from product introduction and customer service introduction. In order to increase sales, the material of the furniture is falsely reported. Therefore, in order to allow more consumers to accept online shopping furniture, online marketers must use the true face to communicate with consumers in the network, to restore the original appearance of furniture, to establish a good brand for themselves with quality service and products. The image, thus gaining the trust of more consumers.

Second, innovative shopping guide model:

Some e-commerce websites selling clothing abroad use 3D technology to launch 3D fitting function. After users input gender, measurements, height, weight and other characteristics, 3D effect portraits will appear. Click on the clothes to see the upper body of the clothing. The effect is. 3D fitting technology has solved the problem of “trying on” the online sales of shoes and clothing products to a certain extent. Let users get a real experience.

And home shopping must also be the first to experience the word, how to through technological innovation, open a new shopping guide model. Let consumers really "see and get it." This has become a difficult problem for both furniture companies and online merchants.

Third, the perfect logistics installation and distribution:

All along, hindering the development of furniture online shopping is the lack of perfect logistics transportation and installation services. Furniture is a special kind of goods. Whether it is purchased in the mall or online, transportation is a problem, and most online dealers do not have their own logistics. The system is handed over to other logistics companies. Once there is a problem in transportation, the seller and the logistics will shirk each other, and eventually the customer is injured, which also dispels the consumer's interest in online shopping.

Therefore, home furnishing enterprises should continue to improve the logistics and after-sales installation system to enhance consumers' confidence in the quality of online shopping.

E-commerce in the furniture industry is still in the incubation period, and the road to growth is tortuous, and there will be many problems in the meantime. How to standardize the business environment, integrate relevant resources, and promote the development of home network business. Become a problem that the entire industry has to explore.